… history of DTCA in the United States and discusses relevant literature; Section 3 outlines
our … effect as opposed to market-stealing in the market for statins as a result of DTCA (Sinkinson …

… guidelines that support the use of antihypertensives and statins for prevention of heart disease…
The results may be explained by priming effects, and we might have seen similar effects if …

… the effects of direct-to-consumer prescription drug advertising on … the United States, with
the amount spent on this advertising … , 4 high-cholesterol diagnosis and statin use in low-risk …

… Regulation of direct-to-consumer advertising in the United States is … the utilization of
cholesterol-lowering statins [5]. … cognitive decline and the effects of direct-to-consumer spending, …

… mean marginal effects were computed for each covariate. The mean marginal effect can be
… of promotional spending allocated to direct-to-consumer advertising per unit change in the …

… Scholars have suggested that direct-to-consumer advertising (DTCA) of prescription drugs
… prevention and avoiding drugs with potential side effects. These positive effects could also …

… pharmaceutical promotion in the United States. The objective … the potential impact of
direct-to-consumer advertising (DTCA) … statin market from 2007 to 2008, demonstrating advertising …

… Drug benefit information refers to communication about the positive effects of a medication
on patients, while drug risks information involves portraying side effects, negative impacts, …

… advertisements for erectile dysfunction (ED) drugs. Since the United States loosened
regulations on direct-to-consumer … For instance, we find the effect of ED drug ads on birth rates is …

… Direct-to-consumer advertising (DTCA) of prescription drugs impacts patients’ requests for
medications, and clinician prescribing. However, the impact of DTCA during the Super Bowl …